<*dv_1*>Just what qualities does Michael Winner have that Esure hope will reflect on them? Is it his reputation as a right-wing bigot? His fame as a repellent and odious restaurant critic? His renown as the director of such cinematic landmarks as 'Death Wish 3' or 'Bullseye'? Or his notoriety as a white y-front wearing Grange Hill pupil shagger?
<*dv_0*> Some ad agency executive actually decided that `Yes, Michael Winner is the celebrity we need' and some Esure executive actually decided that `Yes, Michael Winner really should be the face of my company'.
At the end, the advert encourages you to call Esure NOW!!! I urge you to call their freephone number and demand they cease these disgraceful ads. Otherwise, I can only hope Winner has some Esure life insurance, because I fear he could soon be the victim of a most unfortunate `accident'.
TJB
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